Do you know about the glasses conspiracy? Your patients do.
TruTV has released a new video that reveals the price gouging practices of Luxottica and it’s family of brands. The conspiracy style video has exploded on social media among 18 to 35 year olds – the people we most need to be reaching out to provide education about the dangers of online spectacles purchasing.
In just four minutes and thirty seconds the video reveals the abusive practices of these companies in telling detail. It jumps right in with the extreme up-prcing for brand names pasted on to frames. The discussion quickly moves to the dominance they hold over the market by way of their near destruction and purchase of Oakley’s, and the threat this places on anyone else who would oppose them. They also reveal the vertical integration of ownership of Sunglass Hut, Target Optical, Sears Optical, Lenscrafters, etc and the power this gives Luxottica over the industry.
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VCD Labs was created as our answer to the increasingly hostile optical market for independent optometrists. We believe that to continue caring for patients the way they deserve, you need a lab system that gives you access to the highest quality materials at a fair price. It's time to do something new. It's time to do something different. Join us in putting the competitive advantage back into your hands.