Do you know about the glasses conspiracy? Your patients do.
TruTV has released a new video that reveals the price gouging practices of Luxottica and it’s family of brands. The conspiracy style video has exploded on social media among 18 to 35 year olds – the people we most need to be reaching out to provide education about the dangers of online spectacles purchasing.
In just four minutes and thirty seconds the video reveals the abusive practices of these companies in telling detail. It jumps right in with the extreme up-prcing for brand names pasted on to frames. The discussion quickly moves to the dominance they hold over the market by way of their near destruction and purchase of Oakley’s, and the threat this places on anyone else who would oppose them. They also reveal the vertical integration of ownership of Sunglass Hut, Target Optical, Sears Optical, Lenscrafters, etc and the power this gives Luxottica over the industry.
GOOD NEWS, BAD NEWS
The video has already reached three million views since it launched September 14. All of the benefit, at the moment, is going to Zenni Optical and other similar online outlets. The main focus in on the price of frames, without any attention to the services of ODs or the precise measurements needed for prescription lenses. These details are being glossed over making the online outlets look like heroes by simply offering affordable frames.
WHAT TO DO ABOUT IT
Some independent optometrists are starting to engage in the discussion, but we need more voices. Help spread the word that the issue isn’t only cost, it’s the care that goes along with it.
- Post the video with a comment such as “I am part of a growing group of independent optometrists are taking a stand against these mega-conglomerations.”
- Look for friends sharing the video and comment on their posts. Let them know that a group of independent optometrists have united to take a stand against the price gouging in the market. Talk about how and why you are putting patient healthcare first in your practice.
- Prove to your patients that you offer affordable eyewear when they come into your office. Use our value calculator to show exactly how your prices stack up.
We can work together to use the momentum this video has created. Let’s show the world what we are doing to end this conspiracy, together.
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VCD Labs was created as our answer to the increasingly hostile optical market for independent optometrists. We believe that to continue caring for patients the way they deserve, you need a lab system that gives you access to the highest quality materials at a fair price. It's time to do something new. It's time to do something different. Join us in putting the competitive advantage back into your hands.